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Our People

Sure, our communities are cutting-edge and modern. But we’re not really about bricks and mortar. We’re about our people. People who uphold the values of honesty and integrity, and share a genuine passion to make today great.

Eli Marder

Eli Marder

President
With nearly 20 years of experience in development and construction of new homes and seniors housing, Eli guides V!VA’s new communities from concept to completion. His intricate knowledge of construction and development, combined with his ability to understand the needs of our Community and Team Members helps V!VA deliver on its purpose of Making Today Great! Throughout the design, construction and operation of all V!VA communities, Eli ensures that the organization remains focused on delivering an industry-leading retirement living experience to our Community Members, their families, and the surrounding neighbourhood. Eli lives in Toronto with his wife and five children.
Michelle Chisholm

Michelle Chisholm

Director of Operations
With over 20 years of comprehensive knowledge and experience in the hospitality sector, Michelle leads V!VA's operations, ensuring that all of our communities deliver on V!VA's purpose of Making Today Great! Prior to joining V!VA, Michelle directed the customer service strategy for a world-renowned hotel and resort operator. She has also served on the Board of Directors for Girl Guides Canada among other great organizations. Michelle lives in Toronto and has two daughters.
Monica Dashwood

Monica Dashwood

Director of Development
Monica Dashwood has been employed in Ontario's real estate industry for over 25 years, and over that period has acquired a depth of experience in asset and portfolio management, mortgages, finance and residential land development. Monica previously worked as Vice President & Fund Manager with an Ottawa-based, privately owned, real estate finance and development company. Monica brings her depth of experience in the real estate sector in her role coordinating all of V!VA's developments in Eastern Ontario. Monica earned a B.A. (Honours) from Dalhousie University.
Danny Joseph

Danny Joseph

Director of Marketing & Sales
V!VA has a great story to tell, and Danny is here to tell it. Building upon his experience with advertising agencies and multinational companies, Danny heads up V!VA’s marketing and sales team. From developing the V!VA name into a true retirement lifestyle leader, to nurturing relationships with each and every local community that is home to a V!VA property, Danny considers himself privileged to have such a great brand to work on. Danny earned a B.B.A. from the Schulich School of Business at York University.
David Martin

David Martin

Director of Finance
David has over 20 years of financial management experience in both large and high performing entrepreneurial organizations, much of it in the food hospitality industry. He brings hands on experience in planning, purchasing, financial reporting, and systems development. David’s last position was leading the finance team of a successful high growth enterprise, which makes him a perfect fit for V!VA. He graduated with a B.Comm from the University of Windsor and holds a CMA accounting designation.
Sasha Zivkovic

Sasha Zivkovic

Regional Community Relations Manager
With over 17 years experience working with seniors in both hospital and retirement community settings, Sasha brings an immense amount of knowledge to V!VA. Most recently, Sasha headed up the hospital-partnership program for one of Canada’s largest retirement community operators. As a Certified Senior Advisor, Sasha understands the full scope of available hospital and community services, along with the senior housing options in Canada. With her compassionate approach, Sasha specializes in building strong relationships with key partners in and around each and every V!VA community.
Yasmin Diwan

Yasmin Diwan

Finance Manager
Finance with a smile. That’s how we refer to Yasmin, our financial reporting expert. She manages the finance functions and helps all of our communities control their financial performance. With over 20 years in the sector, Yasmin’s experience and knowledge are central to the smooth day-to-day operations of V!VA’s retirement communities. She embraces the V!VA Orange Dot Values both at work and at home.
Laura M. Lawson

Laura M. Lawson

Procurement Manager
As Procurement Manager, Laura keeps us organized right down to the final details at each V!VA retirement community as she completes all of the FF&E and OS&E procurement. Maintaining our key processes and ensuring they are implemented properly on a daily basis, Laura ensures the job gets done in the most efficient manner possible. Her passion for streamlining purchasing, contract negotiations, and vendor management is evident in the results she achieves. With nearly ten years of experience in the retirement industry, she is excited to grow her career as she works closely with our operations team. Laura graduated with a four year B.A. from The University of Western Ontario and currently lives in Toronto with her husband and three sons.
Rhonda Wood

Rhonda Wood

Office & Payables Administrator
Rhonda started her journey as a Concierge at V!VA Thornhill Woods where she enjoyed Making Today Great! for our Community Members. Rhonda has now taken on the role of Office & Payables Administrator at V!VA Home Office and is continuing to live the Orange Dot Values. Rhonda ensures our office is run smoothly and our vendors are paid on time. Her life experiences overseas bring value to her role at V!VA. Rhonda has two children and loves the outdoors.